Buy once, buy well: how to shop sales like a pro

It’s sale time. A fine excuse to pick up a bargain or invest in something that might otherwise be a little out of your reach. But where do you start? With so many sales on at the same time, and so many items to catch your attention, it’s hard to know how to get the best return on your investment. We suggest the key philosophy when it comes to shopping sales like a pro is exactly that - investment.

Above bagging a collection of smaller items that you could happily accumulate at a later date, investing in a more substantial piece is the way to go. Not only will it take the sting out of purchasing it at full price, it’ll mean you end up with a quality item that’ll last you for years to come.

Here are our picks of the smartest buys in our sale.

Every man needs a beautiful suit in their wardrobe, but purchasing one can often be a balancing act between quality and affordability.

There’s so much that goes into crafting a beautifully made suit, chief among them are craftsmanship and material - two things that can drive up price significantly. So, if you want to score an expertly crafted suit made out of, say, fine Italian fabrics (without paying out of pocket for the privilege), buying on sale is your best bet.

If this is your first suit, we suggest finding something versatile. Your first suit should be able to take you effortlessly from weddings to races, work interviews, and every occasion in-between. Navy, black, grey or brown suits meet this brief perfectly.

Upgrade your workwear rotation with a statement piece

When you’ve curated somewhat of a uniform for the office, it’s easy to feel like you're stuck in a rut with what you wear to work after a while. Now’s a great time to invest in something a little more interesting that’ll refresh your weekday wardrobe and put that spring back in your step as you stride into the office.

There are a couple of ways you can go with this, one is to pick out a really beautiful accessory like a leather attaché bag or an Italian tie, crafted from some of the finest Bottinelli fabric.

The other direction you can take workwear sale shopping is to find one piece of clothing that becomes the envy of the office - more often than not, this comes in the form of an overcoat. Our black and white long coat is crafted from a textured wool blend that will make sure you keep warm on your morning commute. There's also the humble Epsom overcoat, which looks just as good over suiting as it does over weekend wear.

Give a gift that punches above its weight

With your money going a lot further, sales are a great time to shop for gifts and will mean you can get them something truly special. Merino knits, blending lightweight layering ease with a super soft handfeel, are a go-to gift. You can read all about merino and why we love it so much here.

Alternatively, anything leather is sure to be a winner. The benefit of leather goods is they never really go out of style, and they're also built to last, meaning you'll have a quality product for years to come.