A Cut Above

We're excited to present A Cut Above, a bold new campaign that brings together rising stars from film, music, menswear, and bespoke tailoring to celebrate the intersection of craft, creativity, and contemporary style. This collaboration highlights three dynamic voices - Esquire editor and menswear writer Joseph Furness, genre-defying musician Baby Panna, and bespoke tailor Joel Ryan - each of whom is reshaping their respective fields. Through intimate conversations and a powerful photoshoot featuring our latest collection, A Cut Above explores how these innovators blend tradition with modernity, forging new paths while staying true to their craft.

In part three of our A Cut Above series, Joseph Furness speaks to Baby Panna about career paths, inspiration and how art evokes emotion.

SHOP JOSEPH'S LOOK

SHOP PANNA'S LOOK